Alas, while sales of Bud Lite have dropped, AB/Inbev reported that it beat its quarterly earnings projections. So these events may fall into the "no publicity is bad publicity" category.
Alas, while sales of Bud Lite have dropped, AB/Inbev reported that it beat its quarterly earnings projections. So these events may fall into the "no publicity is bad publicity" category.
Thanks for the article. I'm not sure this falls into the 'no publicity is bad publicity' category, however. According to the article "But Bud Light sales took a major hit in April following an ad boycott." And "Bud Light volume sales, including sales at grocery, convenience and liquor stores, tumbled 26.1% year-over-year for the week ending April 22, trade publication Beer Business Daily reported Sunday. For the week ending April 15, volumes were down 21.1%. Bud Light sales volumes are down 8% so far this year."
I doubt any company would like to see that news about one of its flagship products. Plus, if it had been a PR triumph, I don't think they would have ditched the person who kicked it off and even the person who hired her.
Agree, but this might be related to the fact that the company owns so many brands now. People can stop buying the brand only to switch to another brand owned by the same company. So while the brand suffers in the short terms, the company continues to do well. Your points of course are entirely valid, and it is nice to see the culture reject this kind of brand ESG. However, the point of my comment is that what looks like a minor victory in the Culture Wars may well be a Pyrrhic one, or an illusory one.
Alas, while sales of Bud Lite have dropped, AB/Inbev reported that it beat its quarterly earnings projections. So these events may fall into the "no publicity is bad publicity" category.
https://www.investors.com/news/bud-stock-rises-on-anheuser-busch-earnings-beat-bud-light-boycott-could-cause-hangover/
Thanks for the article. I'm not sure this falls into the 'no publicity is bad publicity' category, however. According to the article "But Bud Light sales took a major hit in April following an ad boycott." And "Bud Light volume sales, including sales at grocery, convenience and liquor stores, tumbled 26.1% year-over-year for the week ending April 22, trade publication Beer Business Daily reported Sunday. For the week ending April 15, volumes were down 21.1%. Bud Light sales volumes are down 8% so far this year."
I doubt any company would like to see that news about one of its flagship products. Plus, if it had been a PR triumph, I don't think they would have ditched the person who kicked it off and even the person who hired her.
Agree, but this might be related to the fact that the company owns so many brands now. People can stop buying the brand only to switch to another brand owned by the same company. So while the brand suffers in the short terms, the company continues to do well. Your points of course are entirely valid, and it is nice to see the culture reject this kind of brand ESG. However, the point of my comment is that what looks like a minor victory in the Culture Wars may well be a Pyrrhic one, or an illusory one.